Faigly makes references to the importance of credible, appealing visual and upload time in regard to the importance of a website. These all are important to people when searching websites but they are also relative to each other. Simplifying effectiveness of a website into three specific categories is a problem. I believe what ultimatly makes a website effective is the trust gained by its audience. The reasons I feel Faigly may be simplifying is all the categories relate to each other. People understand this. Credibility is important, especially with places where you purchase using a credit card. Although, a way of establising crediblitiy would be to have a fast loading page that is appealing. Many websites would not be trusted even if they have a strong crediblity with out the other two. Also, no one will feel a website is credible if it is unappealing and may take for ever to upload. In conlcusion these factors are to simplified and are related.
The Penguin handbook analyzes a website into five categories. These catagories include audience and purpose. This in my opinion the most important to a websites effectiveness. If you are not sure on what your audience wants it will be impossible to have an effective website becuase will break down all the other categories which include: Content, visual design, readablity and navigation. By this I mean you must think of the audience and purpose when designing all the other categories.
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